To get a good footprint you'll probably end up with different pressures front to back. Side to side should be matched for proper traction. On my Jeep (tall skinny load range E tires, max PSI 80) I have the fronts at around 35 and the rears at around 28. My wife's car has the fronts at 44(max) and the rears at 36. I look for a nice small but FULL width contact patch. Just don't forget to readjust when you rotate. Air down for better grip off road. Best of luck - John