Man, I love all this banter back and forth about whether Rubicons are better than someone else's Jeep. First of all, the Rubicon does in fact have several components not readily available on other factory models. Granted, I should have said that '03 Wranglers come with a better auto transmission than previous year models, but a 241 transfer case is not a 231 and the features of the Dana 44's on the Rubi are better than the D35 or D30's found on other models. Rubi's come straght from the factory with a rock crawl ratio of 67.74 for the stick and 47.86 for the auto, which ain't to bad! The air lockers do a great job for what they were intended and can be easily modified for about $20 to work even better. Let's see, what have I missed? Does this mean the Rubicon is more capable (as delivered) than other models in the TJ lineup. Well, by golly, yes it does! Does it mean that it has no room for improvement? Absolutely not, its just that for ME, buying the Rubicon made sense.
Now, as for the money issues...well, I have no problem financing the $28k I paid for my Rubi. Why would my decision be a concern for anyone else? As for building-up a thrasher from the ground up...I'd love to and may do so when I gain the knowledge, skills and experience to tackle a project like that. When I do accomplish this though, it'll be done right and not like some of the hack jobs I see out on the trails.
And speaking of trails, let's get serious for a minute. I see many, many Jeeps (of all kinds) that look as though they've never left pavement. Why in the world anyone would think this is simply a symptom of Rubicon owners doesn't have a clue why SUV's now own the largest market share in the automobile sales market. But then again, for all of you out there that don't like Rubicons in the first place, I'd think you'd be happy they're sitting at the mall instead of making you feel foolish on the trails.
Now look, I'm not trying to make enemies here. My point is simply: to each his own! Do what's right for you and let's enjoy wheelin' together. As long as it's a Jeep...who cares what you're driving?