It all depends on who you are, where you live, and what you want out of a car.
Jeeps are fun vehicles, especially for someone that likes the outdoors, would like to be able to go off pavement, or maybe drive through snow. Jeeps are a bit rough riding and can be noisy, especially if you have a soft top. But soft tops are great because you can take them off when the weather is mild. There's a huge number of aftermarket items you can get for a Jeep, and many are simple to install. Jeeps are relatively easy to work on. Price wise, the issue with Jeeps is they rarely really bottom out to like $2500, but seem to prefer a low end of like $4K to $5K, which is good if you buy one. So expect to spend $5K to $7K, unless you are lucky and find a bargain as those do come up now and then.
Good luck.