Heck, I know some people do, but *I* don't buy a vehicle based on what's it's going to bring in 2 years, or how much it doesn't lose when I drive it off the lot. I'm a "car crazy" person, as Barry McGuire calls it on his show...LOL. I buy what I like, what works good, and what I want...mostly what I think is good looking. If you like the new Wranglers, I still say go with the rubicon, you'll have to do a lot less to it, most of the good stuff is already done from the factory. Lift it some, and new wheels and tires, and there ya go. My JK Rubicon has dual top, power windows, power locks, 6 disc, satellite radio, all the comforts, but the best part...it has locking differentials, electronic sway bar disconnect, the rocker guards, and some BFG muds right from the factory. I spent more than a few thousand on my TJ I had putting a detroit, warn rocker guards, slip yoke eliminator, gears, etc...on it, and that's all there on the rubi already.