Jeep Wrangler Call of Duty: Black Ops Edition

[TerryMason]

The Jeep Wrangler Call of Duty: Black Ops Edition hits dealerships next month for a suggested retail price of $30,625 and $33,500. For those not familar, Call of Duty is a long running war / shooting game that is due to have the latest version debut next month.


For Chrysler slapping the upcoming first-person shooter's logo on their Jeep and adding new taillamp guards and a fuel-filler door was well worth a chance to team up with a popular and well known video game.

"The Jeep brand's partnership with Activision marries the world's most capable and iconic vehicle – the Jeep Wrangler – with one of the world's most popular entertainment experiences," Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC., wrote in a press release. "As a result, we are able to expose the Jeep brand and its legendary capability to an entirely new group of consumers."

And Activision Chief Marketing Officer Brad Jakeman sees this as win-win as well.

"This is a dynamic and fully integrated partnership that brings together two iconic brands across a full array of consumer touch-points," Jakeman said. "From the beginning our teams worked together to make this a truly creative partnership that added to the consumer experience of both the Jeep and Call of Duty: Black Ops brands."

Treyarch points out that the deal means that the Jeep Wrangler shows up in the game as well.

"It was important for us to make sure that the Jeep partnership would be authentic and enhance the setting we immerse our fans in with Black Ops," said Mark Lamia, Studio Head of game developer Treyarch. "Our work with the Jeep team focused around using the Jeep Wrangler in our levels, and gameplay experiences, and translating the style and look of the vehicle in Black Ops to the Jeep on the showroom floor that our fans can own."




The 2011 Jeep Wrangler and Wrangler Unlimited Call of Duty: Black Ops Edition is based on the Jeep Wrangler Rubicon model. It only comes in black and features Call of Duty: Black Ops graphics on the roof and front quarter panels. The vehicle also includes taillamp guards and a fuel-filler door from Mopar.

 

[TerryMason]

I first read about this on Kotaku, and some of the comments there were pretty good:

Soon to follow:
The Farmville Caravan
The Halo Prius
The Lego Batman Volvo

instead of onstar it hooks directly into xbox live where 12 year olds question your sexuality every time you forget to signal or roll a stop sign

 

[jps4jeep]

So you pay an extra grand for a couple stickers and a fuel door?

This is almost as queer I mean stupid, no queer as the Tomb raider edition. I would be more impressed with Fiat/chrysler if they took some of the rubicon features (other than just the wheels) and incorporated those into other packages like the islander and rockymountain.

How about getting the 2.8 or 3.8L diesels into a special edition rubi, I'd pay for that.

 

[82CJ7JEEP]

As nice as it is, I will purchase the game not the vehicle. I have just begun the build of my current jeep don't need a payment.

 

[TerryMason]

I don't think it looks bad however I'd feel goofy driving a video game themed Jeep around.

I'm not sure where Jeep is going with this - I like COD, but I imagine the target market for that game is around 19 or 20 - probably not the people buying new trucks.

 

[TLCJ5]

How about a Pokemon edition of the Compass?

 

[jps4jeep]

^^^

Now thats Funny

 

[Gennybro]

Thats a matter of opinion!:yeah-that::rofl:

 

[superj]

i think the age group of the people who play cod is a huge range though. i know every person i have talked to at work (we have over 6k people working here) about the video game says they own it and play it almost daily. this is people from 35 years old down to 18 years old. i do know police officers in san antonio who are a bit older then i am (i am 35 in jan) that play all the time.

i know back in the day, it would be true that most players were in that 18-19 year old age range but now a days, i think the range is wider since when i was a kid, we all had game consoles (the original nintendo and original sega, plus the old atari and sears console) and still keep up with the times in that area.

not arguing anything, just pointing out some stuff i have learned about the popularity of this game

 

[Jason4x4]

i think the age group of the people who play cod is a huge range though. i know every person i have talked to at work (we have over 6k people working here) about the video game says they own it and play it almost daily. this is people from 35 years old down to 18 years old. i do know police officers in san antonio who are a bit older then i am (i am 35 in jan) that play all the time.

i know back in the day, it would be true that most players were in that 18-19 year old age range but now a days, i think the range is wider since when i was a kid, we all had game consoles (the original nintendo and original sega, plus the old atari and sears console) and still keep up with the times in that area.

not arguing anything, just pointing out some stuff i have learned about the popularity of this game

Just wanted to point out that I still have 2 old NES' (my old one and my wife's old one), an old Sega Genesis, and an old Sears/Roebuck Video Arcade (i.e. rebadged Atari 2600). My brother got the SNES.

When we were younger, there was a yard sale at a house a couple blocks away. One of the things they were selling was this arcade cabinet looking thing. It had a shelf where you would put a TV/monitor, and it had two joysticks and buttons on it like an arcade cabinet. It had a shelf behind it where you would put your NES and the joysticks/buttons plugged into the controller ports. There was a slot where you could insert NES cartridges into the system. Then you would stand there and play your NES as if you were at the arcade! I don't remember how much they wanted for it but we talked my dad into buying it for us. We moved a few years later and it went in the trash (we kept the NES though). I had forgotten about it until a few years ago and when I looked it up it was something like $500 to buy one new back in the day.