“For the past two years, we have used the largest television viewing audience to highlight the pride, the resilience and the determination that form an integral part of the American character,” said Chrysler CEO Sergio Marchionne. “Both the Jeep and Ram Truck brand’s campaign videos express Chrysler Group’s commitment to America and to helping build a better future for this great country.”
The various Jeep vehicles glimpsed in the ad carry the markings of Operation S.A.F.E. Return, a charitable fund created by Jeep brand in cooperation with the USO to help returning military personnel with the transition to civilian life. Operation S.A.F.E. Return is funded in part by the donation of $250.00 from the sale of every 2013 Jeep Wrangler, Wrangler Unlimited and Patriot Freedom Edition vehicle.