It's not because they break; they are just better. They run on when you need them, and use variable speed to control the temperature (and because they use the soft start, they will not go over 30A; actually, mine has a 30A fuse, and I have NEVER blown it). What I do with mine is to use the high speed side and control that with the DC controller, which uses a 3 position swtich to get the IGN input. This means I can turn off the controller (and thus the fan) when I cross rivers or deep mud bogs. the third position goes to a relay, which goes to the low speed, so I can override the controller and turn the fan on regardless of engine temp (sometimes usefull when wheeling, and as a backup in case the controller ever fails).
I am on my second controller, but the first one still works. Then only reason I changed it is that it would not turn on when I turned the AC on. They are fairly robust.
I think Bounty still has the FK35; I had that one and changed to an FK55 (IIRC). You can check them out at their site:
Constant Temperature Controllers and Accessories
Felipe